A brand project, not a test order.
Through an agreement with one of the world’s largest and best-known infant-nutrition producers, Nordic Life Systems helps companies build their own infant-nutrition brand: a fully customised, cow’s-milk-based formula, your brand and packaging, documentation for your target markets, worldwide. From project start to the final product typically takes five to nine months.
Nordic Life Systems offers private-label infant formula as a service: companies launch their own cow’s-milk-based infant formula, follow-on formula and growing-up milk with a fully customised formula and their own brand, produced by one of the world’s largest infant-nutrition manufacturers, for markets worldwide. A project typically takes five to nine months from start to final product and is designed for established companies, distributors and investors with a budget for development, registration and launch.
Infant formula is one of the most demanding categories in food. We bring together what a new brand needs and coordinate it with the producer, so you work with one partner from the first briefing to the first delivery.
The formula is developed to your concept and positioning, within the legal requirements of every target market. You decide what makes your product different; the producer’s nutrition and regulatory teams make sure it is compliant and manufacturable.
Infant formula, follow-on formula and growing-up milk, all customisable. Many brands start with one or two stages and complete the range in a second step.
Your brand, your design, your pack sizes. Labelling is prepared to the mandatory information and the strict communication rules that apply to infant formula in each market.
Registration and notification routes differ from country to country. We prepare the documentation your importer or the authority requires, and plan the timeline around it.
Target markets, positioning, stages, pack sizes, planned volumes and budget. We check feasibility with the producer and confirm the route and timeline in writing.
Your formula is developed to your concept and to the composition rules of each target market, including the specification for production.
Brand design, pack format and compliant labelling for every market, reviewed before print.
The documentation for notification or registration in your markets, prepared in parallel so the timeline stays tight.
Production in the producer’s dedicated facilities, batch documentation and shipment to your warehouse or importer.
An infant-nutrition brand needs time, regulatory care and investment. That is why we work with partners who see it as a long-term brand, not a quick product launch.
With these points we can check feasibility with the producer and come back with a realistic route, timeline and budget frame.
| Topic | What we need to know |
|---|---|
| Your company | Who you are, your current brands and distribution. |
| Target markets | The countries where the product will be sold, in order of priority. |
| Range | Which stages and pack sizes you plan, and your positioning. |
| Volume | Expected volume in the first year and after three years. |
| Timeline | Your target launch date. |
| Budget | The budget frame for development, registration and launch. |
In the European Union, composition, labelling and information requirements for infant and follow-on formula are set out in Delegated Regulation (EU) 2016/127. Other markets have their own rules, registrations and timelines.
Infant formula is made in dedicated facilities with specific hygiene, testing and release regimes. It is a different supply chain from sports nutrition: our whey grades for sports products are not intended for infant food.
Labels and marketing must not idealise the product, and claims are tightly limited. We build these rules into the packaging and launch plan from the start.
Yes. The formula is fully customised to your concept and positioning, within the legal requirements of each target market. You do not have to choose from a standard list.
Cow’s-milk-based infant formula, follow-on formula and growing-up milk. All three can be customised, and you can start with one stage and add the others later.
Typically five to nine months from project start to the final product. The main factors are the formula, the packaging and the registration requirements of your target markets.
Worldwide. The composition, labelling and registration route depend on the country, and we plan them for each of your target markets.
One of the world’s largest and best-known infant-nutrition producers, through an agreement with Nordic Life Systems. We share the details in the first call, under a non-disclosure agreement.
Only if the financing is in place. An infant-nutrition brand needs investment in development, registration and launch, and it is built for the long term. For smaller first projects, our sports nutrition and protein ranges are a better start.
No. Costs and minimum quantities depend on the formula, the format and the markets. We work them out with you in the feasibility phase and confirm them in writing.
Company, target markets, planned range and annual volume, timeline, and the budget you plan for development, registration and launch. We reply within 24 hours and arrange a first call under NDA.
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