WPC80 InstantClassic~22 gprotein per 30 g
Classic whey shake
The creamy everyday shake the market is built on, in the flavours that sell most in Germany.
ChocolateVanillaStrawberryCookies & creamSalted caramel
Request sample →
Private-label sports nutrition · B2B
Sports nutrition for your brand, built on our own protein.
Protein shakes, clear whey, goat protein, creatine, hydration and more, developed and made for brands, retailers, gyms and distributors. The protein comes straight from our own EU dairy supply, and every product starts at 500 units per SKU.
Our own protein supplyWPC80, WPI90, clear whey and goat protein
500 units per SKULaunch a range without filling a warehouse
EU claims done rightAuthorised wording, conditions checked
Halal optionsHalal-certified protein grades for export
Three ways to work with us
Buy the protein, a ready formula, or your own recipe.
01 · Bulk protein
Protein for your own production
WPC80 Instant, WPC80 Regular, WPI90 Instant, Clear WPI90 and goat proteins in bags, documented batch by batch.
From one palletCoA every batch
Compare proteins →
02 · Ready to brand
A proven formula under your label
Pick a formula and flavours from the catalogue below. We fill, label and release it under your brand.
500 units per SKUYour label8–10 weeks
Browse formulas →
03 · Custom development
Your own recipe, from scratch
New flavours, special diets, combinations with vitamins or botanicals: we develop the recipe with you, with pilot samples before you commit.
Samples in 3–4 weeksWritten specification
Send a brief →
Ready-to-brand catalogue
Pick a formula. Make it yours.
Starting points our customers build ranges from. Every formula can be adjusted in flavour, sweetener and pack, from 500 units per SKU. Click “Request sample” and the brief form is filled in for you.
WPI90 InstantPremium~24 gprotein per 30 g
Isolate shake
Lean, low-lactose isolate for a premium price point, in the flavours that are trending now.
PistachioSalted caramelIced coffee
Request sample →Clear WPI90Trend~20 gprotein per 25 g serving
Clear whey drink
Mixes clear like a juice or iced tea in 400–500 ml of water. Light, fruity and refreshing.
Peach iced teaStrawberry-kiwiTropicalCherryLemon-lime
Request sample →Goat WPC 80Rare in Europe~23 gprotein per 30 g
Goat whey shake
A shake from one of the rarest proteins in dairy: a strong story for premium and specialist shelves. About goat protein
Honey-vanillaNaturalGoat latte
Request sample →WPC80 Instant · DenmarkOrigin story~21 gprotein per 30 g
Nordic whey
Whey protein of Danish origin: a clean Nordic story for Scandinavian and premium European ranges.
Nordic blueberryCinnamon bunVanilla
Request sample →WPC80 Regular~20 gprotein per serving (50 g + 100 ml milk)
Protein pancake mix
Just add milk. A breakfast product that extends a protein range beyond the shaker.
Vanilla-cinnamon
Request sample →Creatine monohydrateClaim-ready3 gper daily serving
Creatine
Dosed at 3 g a day, the condition for the EU-authorised creatine claim. Pure or flavoured.
UnflavouredLemon
Request sample →Carbohydrate-electrolyte drinkStickone serving per bottle
Electrolyte sticks
A hydration drink powder built to the EU composition rules for carbohydrate-electrolyte solutions.
LemonBerryOrange
Request sample →WPC80 Regular + WPI90Customdeveloped to your brief
Protein bar base
A whey protein blend for bars, for your own bar production or a finished bar concept.
Ask about it →Amino acids · pre-workoutCustomdeveloped to your brief
Amino acids and pre-workout
EAA and BCAA powders or pre-workout concepts, formulated to your targets and labelled correctly for your markets.
Ask about it →Botanical extractsCustomdeveloped to your brief
Botanical formulas
Standardised plant extracts in capsules, tablets or powders, alone or combined with vitamins and minerals, checked against the rules of your target markets.
Ask about it →Protein per serving is calculated from the base ingredient’s typical values; final figures depend on your recipe. Flavours are examples; we develop others on request.
Flavour library
What sells, market by market.
Flavour decides repeat purchase. These are the profiles we recommend by market, from our own market research.
Germany, Austria, Switzerland
Chocolate and vanilla make up about half the marketChocolateVanillaStrawberryHazelnutCookies & creamSalted caramelPistachioIced coffee
UK and Ireland
Bold, dessert-style profilesCookies & creamSalted caramelBananaWhite chocolate
Italy
Café and pastry classicsPistachioHazelnutCappuccinoTiramisu
France
Less sweet, refinedHazelnutMochaVanilla
Nordics
Berries and bakeryBlueberryCinnamon bunVanilla
Gulf states (halal)
Halal certificate essential, no alcohol-based flavour carriersChocolateVanillaCaramelPistachio-date
Clear whey is a different world
Clear whey sells as juice or iced tea, not milkshake. Peach iced tea, apple, lemon, lime and mango lead; strawberry, pineapple, tropical, cherry and berry mixes are still under-supplied.
Sweeteners
The German sports standard is sucralose with acesulfame K. For a natural line, steviol glycosides such as Reb M avoid the aftertaste of plain stevia. Seasonal editions only change the flavour system, so development costs stay low.
EU claims library
The claims you can use, word for word.
Health claims in the EU must use the authorised wording and meet their conditions of use. We check both for every product and label.
| For | Authorised claim | Condition of use |
|---|---|---|
| Protein | “Protein contributes to a growth in muscle mass.” “Protein contributes to the maintenance of muscle mass.” “Protein contributes to the maintenance of normal bones.” | The food must be at least a “source of protein”: at least 12% of its energy from protein. |
| High protein | Nutrition claim “high protein” | At least 20% of the energy from protein. |
| Creatine | “Creatine increases physical performance in successive bursts of short-term, high intensity exercise.” | A daily intake of 3 g creatine; for adults performing high-intensity exercise, who must be informed of the 3 g daily intake. |
| Carbohydrate-electrolyte drinks | “Carbohydrate-electrolyte solutions contribute to the maintenance of endurance performance during prolonged endurance exercise.” “Carbohydrate-electrolyte solutions enhance the absorption of water during physical exercise.” | Fixed limits for energy, carbohydrates, sodium and osmolality in the drink. |
From brief to shelf
Your range on the shelf in 8–10 weeks.
Typical timelines for a new sports nutrition product. Packs: tubs of 500 g to 1 kg, pouches, single-serve sticks and capsules in jars.
Brief
Products, flavours, target market, price point and first volume. A short call is enough.
Formula and costing
Recipe, protein per serving, label text and a written specification with transparent costing.
Samples
Flavour samples for tasting rounds with your team, then a pilot batch for approval.
First production
Blending, filling, labelling and release with a Certificate of Analysis.
Repeat orders
Protein and packaging planned ahead against your forecast.
Questions we hear
Sports nutrition, answered.
What is the minimum order for private-label sports nutrition?
500 units per SKU. Bulk protein for your own production starts from one pallet.
Where does the protein come from?
From our own supply: we buy premium whey protein directly from leading EU dairy producers in Germany, Denmark, Poland and the Netherlands, and goat proteins from a dedicated European milk pool. See whey protein and goat milk protein.
Can I choose my own flavours?
Yes. The catalogue flavours are starting points. We develop new flavours, sweetener systems and seasonal editions on request, with tasting rounds before production.
Do you offer halal products?
Yes. Halal-certified protein grades are available, and we choose flavours without alcohol-based carriers for halal ranges.
Which claims can I put on the label?
Only EU-authorised claims with their exact wording and conditions, such as the protein and creatine claims above. We check the label for every market you sell in; our EU launch guide explains the rules.
Can you make vegan or other special products?
Tell us what you need. Custom recipes, including plant-based concepts and botanical formulas, are developed to your brief.